When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

Nature Clinical Practice Cardiovascular Medicine is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the case study just a bit of light ...