Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...
Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...
Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...
(This article was coauthored with Kathleen D. Vohs and first published in Dialogue, the newsletter for the Society for Personality and Social Psychology, alongside a companion piece by John Bargh and ...
(This article was coauthored with Kathleen D. Vohs and first published in Dialogue, the newsletter for the Society for Personality and Social Psychology, alongside a companion piece by John Bargh and ...
Our last Insights puzzle explored how a smooth, random distribution of objects arises in a classic, deterministic machine called a Galton board or bean machine. We examined the inner workings of this ...
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