QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Data is the foundation of success, from fueling scientific research and creating new medical treatments, to delivering a personalized shopping experience and optimizing business operations. Today’s ...

Soft sensors, also known as virtual sensors, are software that can process hundreds of measurements in combination. Plant managers who want to add soft sensors may be overwhelmed by the scope of ...