Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Dive into AdExchanger's Thom Woodley coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...

At least, that was true in the past, until companies like Envive made it their mission to help brands optimize how they’re ...

A proposed W3C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the ...

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...